Your Offer Is World-Class.
Your Funnel Should
Prove It.

Coaches and creators lose thousands every month to leaky funnels, low-converting landing pages, and offers buried in bad copy. We build high-converting sales funnels and landing pages engineered specifically for coaching offers and creator products — that turn cold traffic into paying clients.

Why most sales funnels & landing pages quietly fail

It's rarely the offer. It's the funnel wrapped around it. These are the six conversion killers holding your coaching revenue hostage right now.

No Clear Promise Above the Fold

Visitors decide in 3 seconds whether to stay or leave. If your headline doesn't immediately answer "What is this, who is it for, and what will it do for me?" — they're gone. Most coaching landing pages bury the promise in paragraph five, where no one reads.

Traffic Without a Funnel Strategy

Sending cold traffic directly to an offer page is like asking someone to marry you on a first date. Without a warm-up sequence — a lead magnet, a bridge page, a VSL — your cost per acquisition is brutal and your conversion rate is near zero.

Copy That Talks About You, Not Them

Most coaches write landing pages that describe their credentials, their framework, and their passion. But buyers don't care about you — they care about their problem. Prospect-first copy converts. Coach-first copy doesn't.

Too Many Steps, Too Much Friction

A 14-field form. A checkout page that requires account creation. A paywall before they've seen the offer. Every unnecessary step in your funnel loses a percentage of your buyers. Friction is silent revenue destruction.

No Urgency, No Reason to Act Now

If a prospect can come back tomorrow and get the same deal, they will — and then they'll forget. Without genuine urgency, scarcity, or a compelling "why now" element, most visitors become "maybe later" that never becomes "yes."

The Funnel Stops at the First Sale

Your first sale is the most expensive customer you'll ever acquire — and most coaches stop there. Without an order bump, upsell page, or post-purchase ascension path, you're leaving 40–60% of potential revenue on the table after every single conversion.

OUR APPROACH

Strategic Sales Funnels & Landing Pages

That Actually Resonates

Six conversion systems we build into every coach's and creator's funnel — engineered to turn the right traffic into paying clients, predictably and repeatably.

01

Full Funnel Strategy & Mapping

Before a single page is designed, we map your complete funnel architecture — every stage, every page, every decision point — and define the conversion job of each touchpoint so nothing is built without a purpose.

CONVERSION ARCHITECTURE

02

High-Converting Landing Page Copy

Prospect-first copywriting that speaks directly to your ideal client's most urgent problem, uses their exact language, and presents your offer as the only logical solution — written after deep audience research, not guesswork.

FIRST IMPRESION

03

Lead Magnet & Opt-In Pages

High-value lead magnets paired with friction-free opt-in pages that build your list with pre-qualified prospects — people who've already indicated they have the problem your offer solves.

LEAD GENERATION

04

Order Bumps, Upsells & Ascension

Strategic post-purchase pages that increase your average order value by 40–80% without a single extra ad dollar — offer design, copy, and page structure engineered around your existing product suite.

REVENUE MAXIMIZATION

05

Social Proof Architecture

Strategic placement of testimonials, case studies, results screenshots, and transformation stories at the exact moments in the funnel where objections arise — so trust is built precisely when it's needed most.

TRUST & PROOF

06

A/B Testing & Conversion Optimization

Systematic split testing of headlines, CTAs, page layouts, and offer framing — with monthly conversion audits that compound your results over time, turning a good funnel into a great one month by month.

OPTIMIZATION

Why Work With Us for
Sales Funnels & Landing Pages

We've built, tested, and optimized funnels for 350+ coaches and creators across every niche. We know the conversion psychology specific to coaching offers — and it's very different from e-commerce or SaaS.

01

We Write Copy That Sounds Like You

Your landing page has to sound like you — not a generic funnel template. We study your voice, your story, and your client language before writing a single word, so your funnel feels authentic to every prospect who lands on it.

02

Strategy Before Design — Always

Beautiful pages that don't convert are expensive mistakes. We start with conversion strategy, then message architecture, then design — so every visual choice is grounded in a reason to convert, not an aesthetic preference.

03

Built on the Platform You Already Use

ClickFunnels, Kajabi, Teachable, Thinkific, Kartra, WordPress, Webflow, Systeme.io — we build natively in your existing tools. No forced migrations, no new subscriptions, no replatforming drama.

04

Offer Positioning, Not Just Page Design

If your offer isn't positioned correctly, the best-designed page in the world won't save your conversion rate. We consult on offer framing, pricing psychology, and bonus structure — not just how the page looks.

05

Ongoing Optimization, Not a One-Time Build

Funnels aren't websites — they need continuous testing and refinement. Every package includes ongoing A/B testing, monthly conversion audits, and strategic updates as your traffic data matures.

67%
Average conversion rate lift Increase in landing page conversion rate our coaching clients see within 90 days of launching a strategically rebuilt funnel. Same traffic. More clients.
"My old landing page was converting at 1.2%. FunnelCraft rebuilt it from scratch and we hit 8.4% in the first month. That's seven times more clients from the exact same amount of traffic — without spending a single extra dollar on ads."
BL
Brittany Lawson
Business Coach · Conversion 1.2% → 8.4% in 30 days
Platforms We Build On
ClickFunnels Kajabi Kartra Teachable Thinkific Webflow WordPress Systeme.io GoHighLevel Leadpages ThriveCart Podia

Our Sales Funnels & Landing Pages Creation Process

A five-phase build process refined across 350+ coaching funnels — from strategy to a fully live, conversion-optimized funnel in 30–45 days.

1

Funnel Strategy

Audience research, offer positioning, funnel architecture design, and conversion framework — built before any page is touched.

2

Copy & Messaging

Full landing page copy, VSL scripts, email sequences, ad hooks, and every word that appears in your funnel — written in your voice.

3

Design & Build

High-fidelity page design and development on your chosen platform — mobile-optimised, fast-loading, and built to convert.

4

QA & Launch

Full funnel testing — forms, payments, automations, mobile, speed — before launch. Nothing goes live until every flow is verified.

5

Test & Optimise

Post-launch A/B testing, heat map analysis, conversion rate optimisation, and monthly performance reviews to compound results.

Week 1

Strategy call, audience research, offer positioning workshop, funnel architecture map, and copy brief — delivered and approved before build begins.

Week 2–4

Full copy written, page designs created for review, platform build, integration setup, payment gateway connection, and automation wiring.

Day 30 Onwards

Funnel live, performance tracked, A/B tests running, monthly conversion audit delivered, and optimization updates implemented on an ongoing basis.

Track Record

Sales Funnels and Landing Pages Performance

That Matters

Not impressions or clicks. Conversion rates, revenue lifts, and client outcomes — the numbers that actually move a coaching business.

83%

↑ conversion rate

Average increase after our funnel redesign.

4.2x

more qualified leads

Via better targeting and lead magnets.

67%

lower cost per lead

With optimised landing pages and ad‑funnel alignment.

$2.7M

in attributed sales

For our coaching & creator clients in 12 months.

What You'll Get

Not a Canva template and a Notion doc. Real, live, conversion-tested funnel pages — built in your platform, connected to your payment processor, and generating revenue within 45 days.

📋 Funnel strategy blueprintp

Custom plan with offers, pages, and automation flow.

✍️ High‑converting copy

Headlines, body copy, CTAs, and objection‑handling scripts.

🎨 Professionally designed pages

Landing pages, thank you pages, and checkout pages that build trust.

🔗 Full integration

Connect to your email, CRM, calendar, and payment tools.

📊 Performance dashboard

Track conversions, drop‑off points, and revenue in real time.

🧪 A/B testing & optimisation

Ongoing tests to improve your funnel performance.

INVESTMENT

Transparent Pricing

Three packages for where your coaching business is right now. No scope creep, no hidden fees, no revision roulette. Delivered on time or we keep working until it's right.

Getting Started
Launch Page
$1,997
one-time project

  • Funnel strategy session (90 min)
  • Audience & offer positioning research
  • 1 high-converting landing page (copy + design)
  • Mobile-optimised build on your platform
  • Payment gateway connection
  • Basic analytics & tracking setup
  • 3 revision rounds included
  • 30-day post-launch support
  • Performance report at day 30
Book a Call
Full Partnership
Funnel Ecosystem
$9,997
one-time build + 6-month partnership

  • Everything in Full Funnel
  • Complete multi-offer funnel ecosystem
  • Webinar / challenge registration funnel
  • Application funnel for high-ticket offers
  • Membership or community sales page
  • Full ad copy for Meta + Google (10 variants)
  • Sales page for evergreen and live launch
  • 6-month ongoing CRO partnership
  • Bi-weekly strategy + optimization calls
  • Dedicated funnel strategist + copywriter
  • White-glove onboarding + platform migration
  • Quarterly full funnel performance audit
Book a Call

Loved by Coaches & Creators

Real conversion lifts from real coaching businesses that stopped accepting average funnel performance and invested in one that actually works.

FREE AUDIT

Sales Funnel & Landing Page Audit

Incudes the Following

A comprehensive funnel audit delivered within 48 hours — completely free, no sales pressure, no obligation. Just an honest breakdown of what's working and what's costing you clients.

  • Above-the-Fold Audit — We evaluate your hero section against our 5-point headline framework: specificity, prospect clarity, promise strength, credibility signal, and CTA clarity. Most coaching pages fail at least three of five.
  • Funnel Stage Architecture Review — Is your funnel sending cold traffic directly to a sales page? Is there a proper warm-up sequence? We map your current funnel stages and identify every structural gap that's killing your conversion rate.
  • Copy Positioning Analysis — We review your landing page copy and score it on prospect-centricity: does it speak to their problem, desire, and objection — or does it talk about your credentials and methodology? Specific rewrites provided for the critical sections.
  • Page Speed & Technical Performance — A slow landing page kills conversions before a single word is read. We test your page speed, mobile performance, and technical health — and show you exactly what to fix and in what priority order.
  • Social Proof Placement Audit — Where are your testimonials? Are they placed at the moment of maximum objection — or buried at the bottom where no one reads? We audit your proof elements and show you where to move them for maximum conversion impact.
  • CTA Audit & Friction Analysis — How many steps does a visitor have to take from landing to purchase? We count every micro-friction point in your checkout flow and provide specific recommendations for reducing abandonment.
  • Urgency & Scarcity Assessment — Is there a compelling reason to act now? Or can visitors come back tomorrow, next week, and next month with the same deal? We evaluate your urgency elements and recommend ethical scarcity strategies specific to your offer.
  • Post-Purchase Revenue Audit — Do you have an order bump? An upsell? A post-purchase ascension path? We calculate the estimated monthly revenue you're leaving on the table without these, based on your current conversion volume.
  • Analytics & Tracking Verification — Is your conversion tracking set up correctly? Are you tracking the metrics that actually matter — conversion rate, revenue per visitor, cost per acquisition? We audit your analytics setup and identify any blind spots.
  • Priority Fix List & 90-Day Roadmap — A ranked list of the specific changes that would have the highest conversion impact for your funnel right now — organized by effort and revenue potential, whether you work with us or implement them yourself.

Frequently Asked Questions

It depends entirely on what's there. Sometimes a complete rebuild is faster and better — especially if the strategy and positioning are fundamentally off. Other times, the structure is sound but the copy and design need a rebuild. We diagnose this honestly in your free audit before recommending anything, and we never recommend a full rebuild if targeted fixes will solve the problem.
We write everything — every word on every page of your funnel, from the headline to the FAQ section to the checkout page microcopy. You provide access to your existing content, a voice recording or two, and examples of copy you like. We do deep audience research and then write in your voice. You'll review and approve everything before it goes live — typically taking clients one to two hours total across the whole project.
We build natively in ClickFunnels (1.0 and 2.0), Kajabi, Kartra, Teachable, Thinkific, Webflow, WordPress (Elementor and Divi), Systeme.io, GoHighLevel, Leadpages, ThriveCart, and Podia. If you're on a platform not on this list, tell us in your audit form — we'll confirm compatibility or recommend an alternative. We never force a platform migration unless it's genuinely the best solution.
A single landing page is typically live within two to three weeks. A full funnel (opt-in, VSL page, sales page, order bump, upsell) takes four to six weeks from strategy session to launch. The Funnel Ecosystem package takes six to ten weeks. Timelines depend on revision speed from your side — we typically keep client delays to under 48 hours by making revision requests as specific and easy to action as possible.
All Full Funnel and Funnel Ecosystem packages include a 90-day conversion guarantee. If your funnel doesn't show meaningful improvement in conversion rate within 90 days of launch (with adequate traffic volume), we keep working at no additional charge until it does. We define "adequate traffic" in the project agreement — typically 500+ unique visitors per month — so you know exactly what's required for the guarantee to apply.
No — building the right funnel before scaling traffic is exactly the right sequence. Scaling traffic to a low-converting funnel wastes every dollar of ad spend. Build the conversion infrastructure first, validate it with organic or small paid traffic, then scale. Starting with the right funnel when you have low traffic also means you build strong conversion habits and audience expectations from day one, rather than correcting them later.
The Launch Page package is a single high-converting landing page — perfect if you want to test an offer quickly or replace an underperforming page without a full funnel rebuild. The Full Funnel package builds the complete buyer journey: lead magnet, opt-in page, VSL page, sales page, order bump, upsell, and email integration. The Full Funnel almost always generates significantly more revenue because you're warming traffic before asking for the sale.
Yes — high-ticket funnels are one of our specialties, and they're structurally different from lower-ticket offers. Instead of a direct-to-checkout flow, high-ticket funnels typically use an application funnel (VSL → application form → strategy call) or a webinar funnel (registration page → live event → application). We design the entire funnel architecture around your price point and the level of relationship building required to close at that level
Yes, completely. Every page, every piece of copy, every design asset lives in your platform account and belongs to you. There are no ongoing license fees, no proprietary tools you need to keep paying for, and no dependency on us to keep your funnel running. We deliver full documentation for everything we build so you or a team member can manage it independently going forward.
The Launch Page package includes three revision rounds. The Full Funnel and Funnel Ecosystem packages include unlimited revisions during the active build phase — meaning you keep giving feedback and we keep iterating until you're 100% satisfied before we launch. After launch, revisions are scoped within the monthly CRO retainer included in those packages. We've never had a client feel limited by the revision structure across 350+ projects.