Email marketing that converts, nurtures & scales your coaching or creator brand

We build automated email systems that turn subscribers into buyers — while you coach, create, and live your life.

Why most email marketing quietly fails

Coaches and creators invest in email, but get mediocre results. Here’s why the typical approach falls flat.

Broadcasting, Not Conversing

Blasting the same email to your entire list treats your subscribers like a crowd, not individuals. Coaches and creators who win use segmentation to send the right message to the right person at exactly the right moment.

No Welcome Sequence That Warms

A subscriber is most engaged in the first 72 hours. If your "welcome" is a single email pointing to your freebie, you've wasted the most valuable window in the entire subscriber relationship.

Automations Stuck on "Someday"

You know you need a nurture sequence. You planned it six months ago. But building it felt overwhelming, so your list gets a newsletter when you remember — which is inconsistent, exhausting, and leaves revenue on the table every week.

Selling Too Soon or Never Selling

Either you pitch your offer in email one and trigger unsubscribes, or you give free value for months and your list thinks you don't actually sell anything. Neither extreme converts. Strategic sequencing is the middle path.

Ignoring the Dead Subscribers

Inactive subscribers tank your deliverability, which tanks your open rates for everyone — including the people who love you. Without a re-engagement strategy, your list slowly poisons itself.

No Post-Purchase Automation

The moment after someone buys is your highest-leverage moment for upsells, referrals, and testimonials — and most coaches and creators have absolutely nothing automated for it. Silent post-purchase = silent revenue leak.

OUR APPROACH

Strategic Email Marketing

That Resonates

Six pillars we install in every coach's and creator's email system — turning a passive list into an always-on revenue engine.

01

Subscriber Journey Architecture

We map every stage of your subscriber's journey — from first opt-in to loyal buyer — and design automations that guide them naturally toward your highest-value offer.

02

High-Converting Welcome Sequences

A 5–7 email welcome sequence engineered to deliver immediate value, establish trust, introduce your story, and begin a relationship that makes buying from you feel obvious.

03

Behavior-Triggered Automations

Emails that fire based on what your subscriber does — clicks a link, visits a sales page, abandons a checkout — so the right message lands at exactly the right moment, not a day late.

04

Segmentation & Personalization

Coaches with multiple niches or offers need smart segmentation. We tag, score, and segment your list so life coaches hear life coaching emails and business clients hear business emails — always.

05

Launch & Evergreen Sales Funnels

Whether you do live launches or sell on evergreen, we write and build the full sequence — pre-launch warming, open cart urgency, objection-handling, and post-close ascension. Every email has a job.

06

Deliverability & List Health

Authenticated domains, cleaned lists, re-engagement campaigns, and deliverability monitoring — so your emails actually land in inboxes, not spam folders, even as your list scales to tens of thousands.

Why Work With Us for
Email Marketing

We work exclusively with coaches and content creators. We know the tools you use, the offers you sell, and the audience psychology that makes a coaching email land differently from any other industry.

01

We Write Emails That Sound Like You

Your subscribers signed up for you — not a corporate copywriter. We capture your voice through a deep-dive session so every email feels personal, warm, and unmistakably yours.

02

Platform-Fluent Across Every ESP

ConvertKit, ActiveCampaign, Klaviyo, Mailchimp, Kit, Kajabi — we build natively in your existing tool rather than forcing a migration. Your sequences go live fast, with zero disruption.

03

Built Around Your Offer, Not a Template

We don't slot you into a generic funnel template. Every sequence is architected around your specific program, price point, audience, and sales cycle — because one size fits none.

04

Strategy-First, Not Just Copy

Great email copy on a broken strategy still fails. We audit your entire email system before writing a single word — and fix the structural issues first.

05

Measurable Performance Guarantee

We set clear KPIs for open rates, click-through, and revenue per subscriber — and we hold ourselves accountable to hitting them or we keep working until we do.

$6.20

Average revenue per subscriber Our clients earn 3× the industry average of $2.08 per subscriber per month — through strategic automation, not bigger lists.

"Before MailForge I was sending a newsletter when I remembered to. Now my list earns me $4,200 a month on autopilot — and I haven't touched the sequences in three months."

TL

Tasha Lindell

Mindset Coach · $0 → $4,200/mo automated revenue

ESP Platforms We Work In

ConvertKit / Kit ActiveCampaign Mailchimp Klaviyo Kajabi MailerLite HubSpot Flodesk Drip Keap

Our Email Marketing Process

A proven 5-phase system that takes you from a passive, inconsistent list to a fully automated email revenue machine — in 45 days or less.

1

Email Audit

Full teardown of your current setup — sequences, deliverability, segmentation, and revenue leaks — with a fix-first priority list.

2

Strategy Map

Subscriber journey mapping, segmentation architecture, offer integration plan, and automation logic designed before we write a word.

3

Copy & Build

Every email written in your voice, every automation built in your ESP, tested for deliverability, and reviewed before anything goes live.

4

Launch & Monitor

Sequences go live with live monitoring for the first 14 days — open rates, click patterns, and revenue tracked daily with rapid adjustments.

5

Optimize & Scale

Monthly performance reviews, A/B testing of subject lines and CTAs, list hygiene, and expansion of your automation ecosystem as you grow.

Week 1

Email audit, ESP access, voice session, subscriber journey mapping, and strategy blueprint delivery for your approval.

Week 2–4

Email copywriting, automation build-out in your ESP, testing, link verification, and final approval before launch.

Day 30 Onwards

Sequences live, broadcast calendar running, monthly optimization reviews, and ongoing A/B testing to compound results.

Track Record

Email Performance

That Actually Matters

We don't report vanity metrics. These are the numbers that move your coaching business — and what our clients actually see.

47%

↑ average open rate

After strategic subject line & segmentation overhaul.

6.2x

higher click-through

With behavioural triggers and personalised content.

34%

conversion lift

From abandoned cart & win-back sequences.

$2.1M

in attributed sales

For our coaching/creator clients in 12 months.

What You'll Get

Not a strategy slide deck. Real, live, working automations and copy assets — installed in your ESP, generating revenue before the end of month one.

📋 Full email strategy

Segmentation, content calendar, and automation roadmap tailored to your audience.

✍️ Copy & design templates

High-converting email templates, swipe copy, and visual assets ready to use.

⏰ Automation workflows

Welcome series, nurture sequences, re-engagement campaigns — all set up in your ESP.

📊 Analytics dashboard

Track opens, clicks, conversions, and revenue — see exactly what’s working.

🧪 A/B testing framework

Continuous optimisation with subject lines, CTAs, and send-time experiments.

🎯 Ongoing support

Bi-weekly calls and performance reviews to keep your email engine firing.

INVESTMENT

Transparent Pricing

Three tiers built for where your coaching or creator business is right now. No hidden fees. No surprise invoices. Cancel with 30 days notice.

Getting Started

Starter

$797

one-time setup + $197/mo maintenance

Email Marketing Strategy Blueprint
Brand Voice Email Guide
Welcome Sequence (5 emails, written + built)
Basic segmentation setup in your ESP
4 broadcast emails written per month
Monthly performance report
Monthly 30-min strategy call
ConvertKit, Mailchimp, or MailerLite setup

Book a Call

What coaches & creators say

Real results from email marketing done right.

“My welcome sequence alone has generated $47k in sales. The automation they built is pure magic.”

— Sarah J., Business Coach

“I went from 2% open rate to 52% in 30 days. My audience actually reads my emails now!”

— Tom R., Creator & YouTuber

“They took my messy list and turned it into a revenue-generating machine. Best investment I’ve made.”

— Dr. Maya L., Health Coach

“Automated nurture sequences have tripled my course sales. I’m finally earning while I sleep.”

— Alex P., Online Educator

FREE EMAIL AUDIT

Email Marketing Audit

Incudes the Following

A comprehensive email system audit delivered within 48 hours — completely free, no strings attached, no sales calls unless you want one.

Deliverability Health Check — We test your domain authentication (SPF, DKIM, DMARC), sender reputation score, and inbox placement rate to see if your emails are even reaching your subscribers.
Open Rate & Click Rate Benchmarking — We compare your current open and click rates against coaching and creator industry benchmarks — and show you the exact gap and what's causing it.
Welcome Sequence Teardown — We review your current welcome email (or lack of one) and grade it against our 12-point welcome sequence framework for value, trust, story, and conversion intent.
Automation Architecture Review — A complete map of every automation you currently have running — including what's missing, what's broken, and what's costing you revenue every single day it's not fixed.
Segmentation & Tagging Audit — Are you sending the right emails to the right people? We audit your current tags, segments, and lists for relevance, accuracy, and revenue opportunity.
Subject Line & Copywriting Assessment — We analyze your last 10 broadcast emails for subject line quality, hook strength, storytelling, and call-to-action effectiveness — with specific rewrites where needed.
List Health & Hygiene Report — Percentage of inactive subscribers, unsubscribe rate, spam complaint rate, and a specific recommendation for whether and how to clean your list before your next campaign.
Revenue Per Subscriber Calculation — We calculate your actual current revenue per subscriber and show you what it should be for your offer type, list size, and coaching niche — and the gap between.
Quick-Win Opportunity List — Three specific fixes you can implement this week that will measurably improve your email performance — whether you work with us or not.
90-Day Email Roadmap — A prioritized automation build plan showing exactly what to build, in what order, based on your current revenue goals and list size.

Frequently Asked Questions

We write everything — every sequence email, every broadcast, every automation trigger — from scratch in your voice. You review, give feedback, approve, and we finalize. Most clients spend under 90 minutes a week on email after onboarding, versus the 6–10 hours they were spending before.

No — in fact, starting with the right system from a small list means you're building strong deliverability, sender reputation, and subscriber habits from day one. Many of our best results come from coaches who started with small, highly engaged lists. A 300-person list with a great system outperforms a 5,000-person list with none every time.

No — we work natively in your current ESP. We're certified in ConvertKit/Kit, ActiveCampaign, Mailchimp, Kajabi, Klaviyo, MailerLite, Flodesk, and HubSpot. If you're on a platform we don't support, we'll tell you honestly and recommend an alternative — but migrations are always optional, never forced.

From onboarding call to a fully live automation system is typically 30–45 days. Week one is audit and strategy. Weeks two and three are copywriting and building. Week four is testing, approval, and launch. After that, your sequences are running and we move into monthly optimization mode.

That's our most common starting point. We handle 100% of the technical setup — from domain authentication to automation logic to trigger configuration. You don't need to know what a webhook is or how conditional branching works. We explain what we're building in plain English and handle every technical detail ourselves.

We've never had a client say their emails sound corporate. We start every engagement with a 90-minute Brand Voice Session where we study how you write, how you talk, your stories, your humor, your quirks, and your coaching philosophy. We also study your existing emails, social content, and any recordings we can find. The goal is emails your subscribers assume you wrote in your pajamas at 7am.

The Starter gives you a great starting system — welcome sequence, basic segmentation, and monthly broadcasts. Authority adds a full nurture sequence, a sales sequence for your core offer, re-engagement automation, A/B testing, and more broadcast emails per month. Authority is built for coaches who are ready to use their list as a serious revenue channel, not just a newsletter.

Yes — launch email systems are a core part of what we do, especially in the Authority and Domination packages. We write and build the full launch arc: pre-launch relationship building (4–6 weeks), open cart sequence (5–7 days, 8–12 emails including urgency, objection handling, and social proof), and post-close ascension. We've run email systems for launches ranging from $10,000 to $400,000.

Low open rates usually have three causes: deliverability problems (technical), list hygiene problems (too many inactive subscribers), or subject line and sender name issues (strategic). We diagnose which one (or all three) is your issue in the audit, then fix it systematically. Most clients see measurable open rate improvements within the first 30 days after implementation.

You own 100% of everything — the sequences, the strategy docs, the automation logic, the copy. It all lives in your ESP account. If you decide to stop working with us, your automations keep running, your emails keep sending, and your revenue doesn't stop. You're not renting access to a tool we own. You're building an asset that belongs entirely to you.